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PURE COLOR - (NA) Natural Ash Series

Size 2 oz / 59 ml

Natural Beige Series Pure 5NA Pure 7NA Pure 9NA Pure 10NA

Superior color from nature.

Rich Color
Crystalline Shine
Color Locking Technology
Ammonia Free
PPD Free
Vegan

Natural Ash Series

Equal parts of the primary colors; red, yellow and blue

Key Benefits

Rich, pure lasting color
Free of PPD & Ammonia
Organic delivery sytem
Built-in bond building & protein color attachment
Overlay, tone, base break & cover grey
Enzyme cream activators 7, 20, 30 & 40 volume
Maximum creativity with minimal inventory

Suggested Usage

For professional use only
Please read instructions prior to use

What It Is Formulated WITH

Certified Organic Botanicals
Vegan
Color Vita-Complex
Color Vita-Complex
Sodium C 14-16 Olefin Sulfonate, Laureth-3, Water (Eau), SD Alcohol 40-B, Oleic Acid, Propanediol, Lauryl Alcohol, Ethanolamine, PPG-5-Ceteth-20, Dimethyl Isosorbide, Hydrolyzed Soy Protein, Sodium Sulfite, Oleyl Alcohol, Fragrance/Parfum, Bis-Ethyl (Isostearylimidazoline) Isostearamide, PEG/PPG-20/20 Dimethicone, PEG-15 Coco Polyamine, Erythorbic Acid, Tetrasodium EDTA, Panthenol, Moringa Oleifera Seed Oil, Orbignya Oleifera* (Babassu) Seed Oil, Linum Usitatissimum (Flax) Seed Oil, Cocos Nucifera (Coconut) Oil, Retinyl Palmitate, Tocopheryl Acetate, Ceramide 3, Ascorbic Acid, Lauryldimonium Hydroxypropyl Hydrolyzed Soy Protein, Hydrolyzed Amaranth Protein, Toluene-2,5-Diamine Sulfate, P-Aminophenol, 4-Amino-2-Hydroxytoluene, M-Aminophenol, Resorcinol, 2-Methylresorcinol. *Certified Organic

What It Is Formulated WITHOUT

Sulfate
Gluten

What Else You Need To Know

This product is cruelty-free

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PURE COLOR: HOW IT WORKS

BOND BUILDING & COLOR ATTACHMENT: ORGANIC AMARANTH

Achieve deep color deposit and on tone lightening. Penetrating Babassu Oil soothes hair during processing while carrying color and oxidizer deep within the hair.

DELIVERY: ORGANIC BABASSU OIL

Amaranth protein rebuilds structural bonds and binds color to the hair’s protein. Known as the "Never fading Flower" Amaranth provides natural UV protection.

ENZYME CREAM ACTIVATORS: PECTINASE & MORINGA

During processing ECA provides pectinase enzymes and moringa with 30+ anti-oxidants to clear free radicals and align the hair’s protein fiber maximizing color deposit and crystalline shine.

ENZYME CREAM ACTIVATORS

Maximize the hair's condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.

SHOP ACTIVATORS

ULTRA LIFT CHARCOAL LIGHTENING POWDER

Pure Blonde Ultra Lift powder with built-in bond repair supports healthy hair with the ultimate antioxidant combination of Amaranth Protein, Babassu and Moringa Oil. Pure Blonde Ultra Lift is a low ammonia formula with activated charcoal that binds toxins to itself clearing free radicals and unwanted minerals from the hair while controlling underlying pigments for a lighter and healthier blonde.

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