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Surface

PURE COLOR - (NA) Natural Ash Series

PURE COLOR - (NA) Natural Ash Series

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Size
Natural Beige Series
Superior color from nature.
  • Rich Color
  • Crystalline Shine
  • Color Locking Technology
  • Ammonia Free
  • PPD Free
  • Vegan

    Natural Ash Series

    • Equal parts of the primary colors; red, yellow and blue


    Key Benefits

    Rich, pure lasting color
    Free of PPD & Ammonia
    Organic delivery sytem
    Built-in bond building & protein color attachment
    Overlay, tone, base break & cover grey
    Enzyme cream activators 7, 20, 30 & 40 volume
    Maximum creativity with minimal inventory

    Suggested Usage

    For professional use only
    Please read instructions prior to use

    What It Is Formulated WITH

    Certified Organic Botanicals
    Vegan
    Color Vita-Complex
    Color Vita-Complex
    Sodium C 14-16 Olefin Sulfonate, Laureth-3, Water (Eau), SD Alcohol 40-B, Oleic Acid, Propanediol, Lauryl Alcohol, Ethanolamine, PPG-5-Ceteth-20, Dimethyl Isosorbide, Hydrolyzed Soy Protein, Sodium Sulfite, Oleyl Alcohol, Fragrance/Parfum, Bis-Ethyl (Isostearylimidazoline) Isostearamide, PEG/PPG-20/20 Dimethicone, PEG-15 Coco Polyamine, Erythorbic Acid, Tetrasodium EDTA, Panthenol, Moringa Oleifera Seed Oil, Orbignya Oleifera* (Babassu) Seed Oil, Linum Usitatissimum (Flax) Seed Oil, Cocos Nucifera (Coconut) Oil, Retinyl Palmitate, Tocopheryl Acetate, Ceramide 3, Ascorbic Acid, Lauryldimonium Hydroxypropyl Hydrolyzed Soy Protein, Hydrolyzed Amaranth Protein, Toluene-2,5-Diamine Sulfate, P-Aminophenol, 4-Amino-2-Hydroxytoluene, M-Aminophenol, Resorcinol, 2-Methylresorcinol. *Certified Organic

    What It Is Formulated WITHOUT

    Sulfate
    Gluten

    What Else You Need To Know

    This product is cruelty-free

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    PURE COLOR: HOW IT WORKS

    BOND BUILDING & COLOR ATTACHMENT: ORGANIC AMARANTH

    Achieve deep color deposit and on tone lightening. Penetrating Babassu Oil soothes hair during processing while carrying color and oxidizer deep within the hair.

    DELIVERY: ORGANIC BABASSU OIL

    Amaranth protein rebuilds structural bonds and binds color to the hair’s protein. Known as the "Never fading Flower" Amaranth provides natural UV protection.

    ENZYME CREAM ACTIVATORS: PECTINASE & MORINGA

    During processing ECA provides pectinase enzymes and moringa with 30+ anti-oxidants to clear free radicals and align the hair’s protein fiber maximizing color deposit and crystalline shine.

    ENZYME CREAM ACTIVATORS

    Maximize the hair's condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.

    SHOP ACTIVATORS

    ULTRA LIFT CHARCOAL LIGHTENING POWDER

    Pure Blonde Ultra Lift powder with built-in bond repair supports healthy hair with the ultimate antioxidant combination of Amaranth Protein, Babassu and Moringa Oil. Pure Blonde Ultra Lift is a low ammonia formula with activated charcoal that binds toxins to itself clearing free radicals and unwanted minerals from the hair while controlling underlying pigments for a lighter and healthier blonde.

    Learn More