Scruples
URBAN SHOCK - Brights Direct Dye
URBAN SHOCK - Brights Direct Dye
What it is:
A shocking series of bright, pigment-packed, direct dye hair colors that
expand the URBAN SHOCK palette.
Available in 8 gel-based, direct dye colors in a professional 3 oz tube, no developer required.
Key Benefits
Key Benefits
Long-lasting, highly concentrated colors that last up to 25 shampoos
Encourage self-expression with intermixable shades and a clear mixer that allows for unlimited palette potential
Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation
Defends against damage on pre-lightened hair with ECOCERT® certified ingredients
Suggested Usage
Suggested Usage
What It Is Formulated WITH
What It Is Formulated WITH
Nourishing shea butter
Rejuvenating pomegranate goji berry superfruit blend
What It Is Formulated WITHOUT
What It Is Formulated WITHOUT
PPD
Gluten
Ammonia
Paba
Peroxide
What Else You Need To Know
What Else You Need To Know
This product is cruelty-free
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