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Scruples

URBAN SHOCK - Color Craze

URBAN SHOCK - Color Craze

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What it is:

URBAN SHOCK Color Craze is an ammonia and peroxide-free direct dye hair color that can be used professionally or retailed to clients.

Available in 8 intense colors that mix to create custom vibrant or pastel shades; Teal, Red, Blue, Purple, Pink, Orange, Green and Yellow

      Key Benefits

      Contains no ammonia
      Requires no peroxide developer
      Direct dye in a conditioner base
      Mix it to create custom colors
      Dilute with URBAN SHOCK Color Craze Pastel Mixer to create beautiful pastels
      Professional and retail use
      Vibrant shades last 2 – 4 weeks
      Pastel and subtle shades last 1 – 2 weeks

      Suggested Usage

      What It Is Formulated WITH

      Scruples’ Protective Barrier Complex (PBX®)
      Mucopolysaccharides: adds moisture-binding qualities to keep hair flexible, healthy and shiny
      UV absorbers: helps protect hair from environmental damage and color fade
      Hydrolyzed cationic proteins: provides hair with strength, body and volume
      Silicone conditioners: promotes shine for healthy, conditioned hair

      What It Is Formulated WITHOUT

      What Else You Need To Know

      This product is cruelty-free

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